The Canonical · AUDENS https://audens.ai/insights/ Field notes from the AUDENS desk on how AI forms its opinion of your brand. en-IN AEO vs GEO, Explained: Why a Single Optimisation Mechanic is not the Only Answer https://audens.ai/insights/explained-aeo-vs-geo/ https://audens.ai/insights/explained-aeo-vs-geo/ AEO optimises for the short direct answer a voice assistant reads out. GEO optimises for the longer generated reply, and needs AEO underneath it. Indira Gupta Wed, 26 Aug 2026 09:00:00 GMT RAG Systems, Explained: Why it is not Just a Smart Filing System https://audens.ai/insights/explained-rag-systems/ https://audens.ai/insights/explained-rag-systems/ A RAG system answers only from documents you supply, so nothing leaves the building. What it is, how retrieval and generation split the work, and when to use one. Indira Gupta Wed, 26 Aug 2026 09:00:00 GMT Prompted, Week Two: Nike, Just Name It https://audens.ai/insights/prompted-week-two-nike-just-name-it/ https://audens.ai/insights/prompted-week-two-nike-just-name-it/ As of 2025 Nike holds 14.1% of India's sportswear market share. It is #1 on the AI visibility index and has an AI SoV of 18.6%. Discover why. Vidushi Jha Fri, 21 Aug 2026 09:00:00 GMT Prompted, Week One: SUGAR Cosmetics Cracked Discovery, Not Identity https://audens.ai/insights/prompted-week-one-sugar-cosmetics-cracked-discovery-not-identity/ https://audens.ai/insights/prompted-week-one-sugar-cosmetics-cracked-discovery-not-identity/ SUGAR ranks fifth of six Indian beauty brands on AI visibility. Named prompts find it every time, category prompts only 55 percent. Why entity grounding is the gap. Vidushi Jha Thu, 13 Aug 2026 09:00:00 GMT LLMO, Explained: Why Being Trained On Isn’t the Same as Being Understood https://audens.ai/insights/llmo-explained/ https://audens.ai/insights/llmo-explained/ LLM Optimisation shapes how your brand exists in the data models learn from. Why you cannot edit what a model already knows, and how brands enter the canon. Vidushi Jha Wed, 29 Jul 2026 09:00:00 GMT Schema Markup, Explained: Why Machines Can’t Take Your Word For It https://audens.ai/insights/schema-markup-explained/ https://audens.ai/insights/schema-markup-explained/ Structured code removes the ambiguity that makes an AI skip you. How the “museum placard” of the web became one of the quiet foundations of GEO, and where to start. Vidushi Jha Wed, 29 Jul 2026 09:00:00 GMT SEO vs. GEO, Explained: Why Ranking on Google No Longer Means You Exist to AI https://audens.ai/insights/seo-vs-geo/ https://audens.ai/insights/seo-vs-geo/ The shift from being clicked to being cited as true. Why the web did not get smaller, the doorway into it did, and how GEO puts you on the right side of it. Vidushi Jha Wed, 29 Jul 2026 09:00:00 GMT